social media marketingDo you have a social media marketing specialist on board? You might ask, why do you need someone to fill that role within your company? The answer is actual as plain as the nose on your face… Basically, the responsibilities of a social media marketing specialist is all about communication of a company’s products and/or services.

Now, the ultimate goal is to achieve superior customer engagement, website traffic (increase stats) and revenue by strategically exploiting all aspects of the social media marketing plan. Social media specialists should have a solid understanding of how each social media network really works and how to optimize content, so that it’s very engaging. They’re responsible for joining relevant conversations on behalf of the company and by providing assistance to current and future customers.

Top skills to make it as a social media marketing specialist include the following:

  • Being a great listener and not taking anything for granted, especially customer feedback.
  • Be a trendsetter, a leader and not a trend follower. Basically, be naturally creative and a community manager.
  • Be up to date with various news events, in order to make the best marketing decisions. Be organized, strategic and analytical.

So basically, what it comes down to is they’re the public relations of the online world. Instead of handling in person meetings with the press, they handle things digitally with comments/replies, forums, message boards, personal messages (PMs) and much more… They have to be able to work with all the major platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google+, Tumblr, Flickr, Meetup and of course, management systems like Hootsuite, Buffer, etc.

So now, that you understand the aspect of this job, the question at hand is… do you have the time to do it and do it well? If you’re not able to dedicate yourself fully to this essential social media role, then please feel free to contact us right HERE for extra assistance. In the meantime, please like us on FACEBOOK, then go and follow us on TWITTER.