Social media marketing content is part of a larger business strategy. By leveraging social channels such as Facebook, Instagram, Twitter and YouTube, you’ll be reaching a much wider audience than through conventional marketing.
Here are some key questions to ask yourself when formulating a social media strategy:
1 What are we trying to achieve on social media and how does this align with core business goals, objectives, and targets?
2 What stories do we want to tell and how can we make them relevant to our social audience?
3 What is our ideal customer profile and what types of content do they respond best to? Which social platforms do they use the most?
4 What’s the current state of the market – how do competitors perform socially and what content works for them?
5 Who needs to be involved in content production and marketing?
6 How will we measure the success of social content?
7 How will we optimize and improve what we’re doing going forward?
If you can answer these questions, then you are ready to actually begin posting! In addition, don’t forget about management tools that make your job much easier. Of course, native postings is also something to consider during your content creation day. (All part of your marketing.)
Now that you see how important planning out content actually is, you might want to consider outsourcing it to one of our social media pros. Click HERE to get started. In the meantime, follow us on FACEBOOK, TWITTER and INSTAGRAM