SEO vs SEMSEO vs SEM… what is the actual difference? For starters, what they stand for, which is Search Engine Optimization (SEO) versus Search Engine Marketing (SEM). Now that you know more than just the acronyms, let’s dive deeper and discover more detailed knowledge…

First of all, SEO can be described as strategies used to ensure a site is accessible to a search engine like Google, Bing, etc. Basically what it all comes down to, is that it improves the chances that the site will actually be picked up by the search engine.

Now, some SEO practices include:

  • Publishing excellent content, like blog posts
  • Using keyword analysis
  • Link building
  • Using social media links on sites such as FB, Twitter, Goggle+ and more…
  • Improving your site’s navigation, therefore giving users an excellent experience. (You definitely want positive feedback!)

As for SEM, it is a much broader term and is used to encompass different options available to use search engine’s technology. It is used to describe acts associated with researching, submitting and positioning a website within search engines. It has many functions that will increase exposure and traffic to your site.

Some SEM practices include:

  • Using keyword analysis
  • Search engine optimization (believe it or not)
  • Building ads and content for local listings and your target market
  • Pay-per-click advertising campaigns

So basically, they are not competing services and a small business really does needs both, in order to survive on the web.However, if you are still a little bit confused on the difference or on how to exactly implement them both, then please feel free to contact us right HERE for some extra assistance.

We are happy to help you with all of your search engine and marketing needs. In the meantime, please like us on FACEBOOK, then hope on over and follow us on TWITTER.