Are you backed up with your newsletter campaigns? Well, email marketing automation is useful because it eliminates small, but time consuming tasks such as preparing email lists, sending generic messages, or scheduling events manually. This allows marketers and salespeople more time to work on more lucrative and productive projects.
Now, there are many reasons to use automation. For starters, you will have your main triggers and some examples include…
1 Content Offer Downloads: So, if a contact downloaded your ebook called, How to Work Virtually, your “Virtual Work” workflow would be triggered. Thus, sending that contact other helpful content, like blog posts.
2 Blog Subscriber: Give your brand new blog subscribers a nice, warm welcome with a blog welcome email. You can use this email to thank contacts for subscribing, remind them what they’ll get out of reading your blog, review their subscription settings (and allow them to make adjustments), and promote your blog’s best-performing articles or other offers.
3 Shopping Cart Abandonment: If you’re an ecommerce business, you’ll likely benefit from an abandoned shopping cart workflow. The concept here is simple: When someone adds an item to their online shopping cart, but leaves your site without completing the purchase, you can trigger an email workflow that reminds them of their forgotten purchase and motivates them to complete the transaction by offering a special discount code or some other incentive to buy.
As you can see for yourself automation is small but mighty! So, will you need someone to schedule these for you in your CRM systems? If yes, then please feel free to contact us by clicking right HERE. We have VAs that can help schedule whatever you need. In the meantime, please feel free to like us on FACEBOOK, then go and follow us on TWITTER and INSTAGRAM as well.