LinkedIn used to be a platform for displaying your resume, but times have changed. LinkedIn is now a channel for showcasing your skills, abilities, and professional expertise. LinkedIn users can upload samples of their work, seek new opportunities, and create original content by activating Creator mode.
Has it been awhile since you’ve visited your LinkedIn profile? Here are some tips for refreshing a tired and outdated profile.
Professional profile photo
If your profile photo is a selfie, time to upgrade and get a high-resolution profile photo. Not sure how formal your photo should be? Check out the profiles of others in your industry to get a feel for the overall mood of your photo.
Create a standout headline
Your headline is the first thing viewers will see when your profile pops up on their feed. Make sure it showcases your strongest skills and attributes. A well-crafted headline can draw the attention of prospective clients and customers.
Write a strong summary
The About section of your profile should convey your motivation, expertise, and the skills you can offer to clients and customers. Keep this section short and to the point.
Add relevant work and education
If it’s been awhile since you’ve visited your profile, be sure to add any projects or additional work experience to the Experience section. Include any media that you’ve created for clients to better showcase your skills.
If you’ve taken any additional courses relevant to your field, be sure to add them to the Education section. Likewise, if you’ve picked up any new skills that could be of use to clients, be sure to add them to the Skills section.
Request recommendations from clients
If you and a client are connected through LinkedIn, request a recommendation from them. There is no limit to the number of recommendations you can request from clients and colleagues. Like a testimonial, a strong LinkedIn recommendation can provide prospective clients with valuable insight to your skills and experience.
Use keywords and hashtags
by using industry-specific keywords and hashtags, your profile will come up for prospective clients and customers using those keywords in their search.
By keeping your profile updated and current, prospective clients will be able to locate you by using keywords. Hashtags are also useful, but limit them to industry-specific hashtags. Unlike Instagram, Facebook, Tiktok and Snapchat, LinkedIn is a professionally-oriented social media platform.
LinkedIn profiles were once a dry summary of your skills and talents, much like a resume. Currently, LinkedIn is a dynamic social network that lends itself to content creation, networking, and displaying your skills and talents. LinkedIn’s roots may be in the corporate world, but it is also a great way to connect with prospective clients and customers as a business owner.
