So, you want to find out if you have a good Return on Investment (aka ROI). Well, how do you go about measuring that information accurately? Simply measure social media marketing insights from your business. Seeing these results and analyzing them can greatly improve your success rate.
Now, there are various ways to go about measuring social media marketing such as:
- Click-through Rate (CTR): This helps to measure the success rate of advertising on social media and also to know the visibility of your brand.
- Engagement: Simply measure how many individuals are interacting with your posts by measuring the likes, comments and shares on Facebook, retweets for Twitter, comments for blog posts, video views on YouTube, +1s shares and comments for Google Plus, etc.
- Social Audience Reach: This can be discovered by measuring your social media audience on the basis of Facebook Likes, Twitter followers, LinkedIn Group members, YouTube subscribers, number of pins for Pinterest and much more… Simply check it once a month and organize the data into a spreadsheet in order to keep track of the actual growth rate.
- Social Media Traffic Influence: This is the simplest way to measure the traffic of your website coming directly from social media. However, you can also use Google Analytics to accomplish this as well.
Now, there are other tools that can help you to discover these results, but this is an excellent start! So, do you need a very analytical mind that can also be a fantastic, creative marketer? If you desire that very combination, then please feel free to contact us by clicking right HERE. We have the virtual assistant that can join your team and help with all aspects of your social media marketing plans, campaigns and analytics. In the meantime, please feel free to like us on FACEBOOK, then go and follow us on TWITTER.