There are various platforms to market to your audience. There’s Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. However, today we are discussing ways to attract your audience through emotion.
Emotional marketing refers to advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, such as happiness, sadness, anger, or fear, to elicit a consumer response.
Now with this in mind, what makes for a great first impression? When you meet someone new, what stands out? Then, consider a new business. If it were between two advertisements — one that simply talked about products, and one that made you laugh — which would “impress” you?
So, let’s break it down step by step…
Happiness makes us share … and sharing leads to increased brand awareness. If bad news sells, then good news travels fast.
Sadness makes us empathize and connect … and empathy leads to increased giving. Feelings of sadness inspire us to act and help people.
Surprise and fear make us cling to what’s comfortable … and embracing what’s comfortable leads to increased brand loyalty. Eliciting fear allows your brand to be seen as the one good thing in a dark world, meaning consumers will lean on you.
Anger and passion make us stubborn … and stubbornness leads to viral content and loyal followers. Think about that Facebook video about a local tragedy or political issue that has tons of likes and thousands more comments.
So, which emotions do you want to elicit? Will you need help with your marketing efforts? If yes, then please feel free to contact us by clicking right HERE. We have VAs who are social media savvy. In the meantime, please feel free to like us on FACEBOOK, then go and follow us on TWITTER and INSTAGRAM as well.