People love video. From streaming services to on-demand videos on social media, video is a powerful medium for reaching an audience. If you’ve considered using video as part of your marketing plan, you’re in luck. Drag-and-drop video platforms such as Lumen5 make video production easier than ever before.
Videos can be embedded on your website for even more impact with site visitors.
If you’re still on the fence about using video in your marketing plan, here are four videos that are easy to create:
Problem-solving Videos
People turn to video to solve a problem or to learn a new task, program or process. If your ideal client is facing a problem in their business, a quick video on solving that problem would be an excellent addition to your marketing plan. For example, if you’re a business coach who works with over-scheduled CEOs, you could create a quick video on ways to relax at work, or the benefits of delegating tasks and projects in order to free up more time.
Keep the video brief-under two minutes-and include a call to action at the end so prospective clients can follow up with you.
How-to Videos
How-to videos or mini-tutorials can introduce prospective clients to your business by walking them through a task or process that is relevant to them.
Include how-to videos in your course platform so students can access them anytime to reinforce a new idea or concept.
Recap Videos
If you recently had a successful launch, workshop, webinar, or virtual summit, a highlight reel is a great way to summarize the event. Recap videos also spark interest in your next series of events or webinars.
Promotional Videos
If you have an upcoming event, create a short video for your audience. They can get a preview of your course, webinar, or virtual summit and decide if it’s a good fit for them.
Promotional videos are an excellent medium for promoting books and other upcoming creative works.
Marketing Plan Makeover
Videos are a popular means of sharing content with audience. As with any other form of content, videos can inform, educate, entertain, and engage your audience.
You’ll also revitalize a sluggish or outdated marketing plan.
Include a clear to call to action in each of your videos, so clients can book your services or follow up for more information.
If you’d like make videos a part of your marketing plan but just don’t have the time, we understand. We’ll match you with the perfect Virtual Assistant with the skills to create videos that reflect your product or services.
Contact us today to get started, and let us boost your marketing plan.
