There are various forms of digital marketing such as social media marketing, graphic designing, etc. However, the one we are looking at right now, is email marketing…
You have a list developed, which is your target market (aka your audience, clients, customers, etc.) You want to get their attention and have them engage with you as much as humanly possible. The more that they chat and reply to your newsletters the better potential you have for business growth.
Now in order to make this happen, you will need to make your newsletter stand out from all the other emails that people receive in their inbox on a daily basis. If you don’t, then you will just end up in the trash bin without anyone even opening it.
You will need to have a lot of graphics and even videos because people are very visual. However, do not have any thumbnails. Make sure it is a medium or full size image. You also need to have high quality images that are not blurred. You want people to like what they see because it is really that simple.
In addition, you want to keep your text short, sweet and to the point. That way, people don’t feel it is to long to read, also know as TLTR… Having a paragraph will probably be the best approach.
Lastly, having ADs like from Facebook and Instagram will be eye catching and of course, sharing your campaign on various social networks will increase your insights. This will only help you to market better and create more amazing, outstanding newsletters.
So, when are you going to log into MailChimp or Aweber? If you do not have the time to do it, then please feel free to contact us HERE for more help with your marketing strategies. We’re happy to be of assistance and in the meantime, like and follow us on FACEBOOK and TWITTER.