keywordsKeywords are so important for blog posts, but they are actually more essential than you might even think… 

First of all be sure to know your audience… An important factor when choosing the keywords you want to use in your marketing campaigns is understanding your audience. If you don’t know who they are it’s likely you’ll actually miss out on finding the proper keywords to market to your audience.

Think of all the different words that can be used for a couch. They include sofa, couch, settee, divan,etc. If you don’t know your audience, you have no idea what word is most popular for them to use to describe their couch.

Know the why behind your content… Every piece of content you create needs to have a purpose. Keywords floating around on a page that have no meaning to the reader, and no other use than to attract search engine traffic, will not result in more business. You may get more traffic, but it’s not likely going to be as targeted as it should be. 

Care about your audience’s satisfaction… When creating keyword-rich content, it’s important to provide value to your audience in a way that makes them feel important, thought about, and satisfied. If someone follows a search term to your website and finds an article that has nothing to do with what they thought, they’ll simply move on. So, always think of them when writing or having any type of content from menus, blog posts, podcasts, videos, and even brand colors. 

So, after learning SEO and keyword importance are you going to do some website reviewing? Will you need help with your content writing? If yes, then please feel free to contact us by clicking right HERE. We have VAs that can write and are SEO specialists. In the meantime, please feel free to like us on FACEBOOK, then go and follow us on TWITTER and INSTAGRAM as well.