Marketing is exceptionally important in today’s day and age. There is social media marketing, email marketing, and much more. However, the one of the most important ones is video advertising.
Now, using videos in your marketing strategy can do the following for your business:
- Stronger Consumer Attention: Videos have been proven to attract more customer attention than any other medium because capturing attention is absolutely key.
- Higher Engagement: We’ve heard over and over that visual content is the key to great engagement. Video is no exception. So, when you’re considering what types of posts to schedule on social networks think video! Audiences are about 10 times more likely to engage, embed, share, and comment on video content than even blog posts.
- Better Email Click: You created an email copy for days and it contains important information for your customers! Unfortunately, it doesn’t resonate? Then enters a video… The use of video in emails has been shown to double open/click rates.
- Improves SEO: This will definitely increase simply because Google loves video content. Videos automatically allow you to increase the time visitors spend on your site. The longer exposure builds trust and signals search engines that your site has good content.
Lastly, some additional tips for audience engagement, would be to keep the video under two minutes long. They can be placed on websites, landing pages, blog articles, and webinars.
So now, you know some of the whys of videos marketing. However, do you know where to begin to create a video for your business? If not, then please feel free to contact us, simply by clicking right HERE. We have the Virtual Assistant that can help you piece together your video ideas. In the meantime, please feel free to like us on FACEBOOK, then go and follow us on TWITTER.