Marketing is very important for your business, but what particular type of strategy will get your business noticed the most? Which one do you think would help more… email or social media? Let’s visit the pros and cons of each option…
EMAIL MARKETING
Pros
Measurability: How many subscribers click on your newsletter info.
Personalization: You can address your subscribers with their first name or more depending on what data you collect.
Segmentation: You can categorize by interests, demographics, recent open or link click activity, purchase history, subscription date, or other.
Low Costs: They charge by the number of subscribers, emails sent, or a mix between the two.
Cons
It takes time: Companies that blog generate more leads, but ultimately it takes time to grow traffic.
Mobile Issues: Some email clients don’t support certain media (such as Outlook, Office 365, etc.), and it means that you can’t create responsive newsletters for those individuals.
Don’t Check Inbox: There are a good portion of people who just don’t check their inbox at all, so your newsletters won’t even get read.
SOCIAL MEDIA MARKETING
Pros
Brand Recognition: Establish a specific voice for your brand and value proposition.
Brand Loyalty: A brand that engages on multiple social media channels has a better chance to establish brand loyalty, even if sales don’t occur.
Convert Leads to Clients: Each post, comment, video, and picture also connects previous customers and keeps your brand in their minds because of the positive interactions.
Prove Niche Expertise: Customers must feel like a brand has more experience, wisdom, and knowledge about their field of industry than any other competitor in order to have an engagement desire.
Cons
Inadvertently Ignore a Legitimate Question: Even a small request that goes ignored can become a large negative situation for a brand. So therefore, the structure of the marketing effort must also be considered closely.
No One Will Engage: It takes time to build a community, so there’s a good chance that you may have zero engagement with your social presence, especially within the first few weeks.
Information Access Becomes Easier: There’s also the chance of inadvertently posting something that your brand wants to keep confidential, or possibly offending people without realizing it.
So, you might decide on using email, social media, or even both. However, will you need a hand with the execution? If yes, then please feel free to contact us by clicking right HERE. We have the best marketer that can write, schedule, and share your plan! In the meantime, please feel free to like us on FACEBOOK, then go and follow us on TWITTER and INSTAGRAM.
