social In terms of social media marketing, social proof is known as earned media. It consists of independent reviews, comments, blog posts, shares, and other endorsements your clients’ volunteer. 

Everyone loves to share their opinions, talk about new purchases, and give advice. That’s why social media is so popular. Connection makes people feel like part of a group, and reading user reviews helps them feel they are making a truly informed decision.

Now, here are some tips on how to increase your proof… 

Testimony, testimony, testimony… 

Getting people to share recommendations about your business or content is a matter of offering the qualities they are most likely to admire and want to talk about. Reliability, expertise, friendliness, professionalism, and good value score highest!

When your goal is to earn recommendations from important clients, the answer is simple… deserve their respect. Fulfill their expectations and go just a little bit further.

Amplify your content… 

Promoting your content is crucial to social proof. If that means cross-posting the same thing on different platforms. Post it with different lead-ins to reach a wider audience. Try actionable tips or pull-quotes on Twitter, a preview discussion of what’s in the content on Linkedin, and pose a provocative question on Facebook. A reader who is not intrigued by one teaser might be interested by another one. 

Resurrect old posts…

Consider linking to older content to answer questions or add depth to a topic. Give a brief answer, and add “I wrote about that last year. If you’re interested, check out my post. Promoting old posts can be surprising for driving traffic.

So, if you still need assistance with your social media writing, have you considered hiring a virtual assistant? If yes, then please feel free to contact us by clicking right HERE. We have social media marketers that can help with posting and more. In the meantime, please feel free to like us on FACEBOOK, then go and follow us on TWITTER and INSTAGRAM as well.