During these challenging times of this pandemic, we have to change our in-person events to virtual. However, how do you go about planning a virtual event? Now, virtual events have some unique characteristics, but it’s not all that different from planning an in-person event at the core of it all. Just think about these steps and it will be successful!
Visualize Your Virtual Event
The first steps are to look at your event and visualize your ideal online event. Do you want attendees to be able to walk through your event virtually? Is it important for attendees to be able to communicate 1:1? How will attendees ask questions during presentations? What will networking look like? Will you need demos of products? And what will you do to keep your sponsors happy? Having some ideas on what you want, and what you don’t want will make it easier.
Consider Your Attendees
Make sure your virtual event covers everything they were coming to experience such as continuing education classes, the speakers they were looking forward to, networking opportunities, and product demos. Attendees will understand there are changes and most will be willing to adapt. However, adapting does not mean you should cut your value.
Having product placements might make more sense, for example, after the general session you could have an exhibitor do a 5-minute demo. This allows them to show off their product, then give attendees an opportunity to go into a meeting room if they want to learn more. You could also allow attendees to click on a link to schedule a 1:1 meeting with the exhibitor, if they’re interested.
Instead of banners or signage give sponsors virtual graphics that can go up before a speaker or session goes live. Then, another option could be a small “commercial break” in between speakers.
So, as you can see, there are ways to adapt and still have a fantastic time! Will you need extra hands to accomplish this? If yes, then please feel free to contact us by clicking right HERE. We have virtual assistants that can help you organize your event’s success! In the meantime, please feel free to like us on FACEBOOK, then go and follow us on TWITTER and INSTAGRAM as well.