Do Your Marketing Efforts Support Your Business Plan?

When you create a business plan there are many different aspects to it. All of which are important. However, one particular point includes marketing efforts, which is essential to gain warm and hot leads.  Now, the marketing portion of a business plan addresses how...

How to Get More Value Out of Your Press Releases

Stop and picture this… You have tons of amazingly creative ideas and are starting your new business. Maybe you’re launching a book or even a new service inside your existing company. You might be able to pull a few strings to get a virtual event going to celebrate...

Creator Mode on LinkedIn

Are you on the LinkedIn platform daily? Do you generate warm or hot leads from your network? Well, LinkedIn is rolling out a brand new feature called Creator Mode. It’s beneficial because it allows you to gain more influence with your connections. Just like Instagram...

Creating Online Courses

Creating online courses is perfect for your clients that are on the go! There are a couple of ways to develop these programs. Teachable and Udemy are some excellent choices.  Teachable was one of the first platforms to launch in this category and remains one of the...

YouTube SEO

YouTube has a bunch of videos uploaded on a daily basis. You want to make sure that your video stands out from the crowd. The way to do this is SEO.  Now, there are certain aspects of SEO that you need to consider such as title, description, thumbnail, and tags. ...

LinkedIn Profile

Your LinkedIn profile used to just be a platform to showcase your resume, but that’s not the case any more.  Here are some tips for creating a great LinkedIn profile…  1 Professional profile photo: A good profile photo increases the credibility of your profile and...