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shareSocial media is a powerful tool for promoting your brand. Content that is shared gets noticed and shared again. “Content” also refers to your website. A well-designed website will showcase you and the services you have to offer. Here are two quick tips for boosting social shares of your website.

Shareable Images

Those awkward stock images of years past have given way to more natural and relevant stock images. If your website images are dated, time for a refresh. Sites such as Unsplash and Pixabay offer free images. Look for high-resolution images that are relevant to your ideal client.

Next, compress the image before uploading it to your website. Compressed images load faster.  Finally, be sure to add alt. text to your image. Alt text is usually the key phrase, which will help the image come up in organic searches.

Accessibility is crucial. Be sure to add an image description. For example, “Image shows a woman roller skating by the beach at sunset. She is wearing red shorts, a white top, and she is laughing.” Your website needs to meet ADA accessibility standards.

Double-check images in your website editor. Are they visible in desktop, mobile device, and tablet mode? Websites with properly formatted photos are more likely to be shared through social media links

Social Share Buttons

Website visitors should be able to find your website’s share buttons easily. For example, WordPress sites will have the option of enabling the “Share This” button on your site. Make sure it is enabled. You should also enable social share buttons for your blog posts.

Site visitors are more likely to share high-quality, relevant content.

Have some friends or colleagues visit your site to offer feedback. Was the site easy to navigate? Were the images crisp, clear, and relevant to your business? Was the layout clean or cluttered? Were the “share” buttons visible? Did the site itself and images load quickly?

If your website can use some serious TLC, we can help. We’ll match you with the perfect assistant or team that can handle everything from full-scale development to website maintenance. Contact us today to get started.

In the meantime, be sure to follow us on Twitter and Facebook for tips, inspiration, and all things small business.