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Email Marketing Basics for Beginners

  If you have an email address, you’ve no doubt received an email newsletter from either a company you’ve done business  or another source. Some of them you may have read, while you sent others into oblivion or unsubscribed. As a new business owner,...

Tips for First-time Podcasters

Creating a podcast is a great way to reach your target audience. Podcasting allows you to host other experts in your field, and to build your audience base. Here are some tips for launching your first podcast. Pre-recording basics Create a title and brand image or...

Blog Post vs. Article: What’s The Difference?

What is the difference between a blog post and an article? They both have distinct features that make them unique from one another. 1 A blog post is mostly your own opinion, whereas in an article stating your opinion isn’t allowed unless it’s an editorial...

Creating Content Your Audience Will Love

What do you share with your audience on a daily basis? What social media platforms do you use?  Do you focus on profiles, pages, groups, or all of the above? Knowing your audience is the key to creating content they will connect with. A connected audience is one that...

How Link-worthy Is Your Site?

Do you really have a link-worthy website? A link-worthy site needs to be informative, accurate and reliable. In a nutshell, it needs to have quality content for your readers. Actively promoting its content through social media, email marketing and other channels will...

Does Your Website Need a Makeover?

Many business owners build a website and adopt the “set it and forget it” mentality. The website becomes nothing more than a digital brochure that advertises your products and services. it’s quickly forgotten and begins to gather (digital) dust, and...

Don’t Make These Project Management Mistakes

Project management takes a lot of planning and follow-through. The success of your business rides on your ability to plan, execute and wrap up projects or launches. After all, your clients are counting on you to deliver products or results that will exceed their...

Are You Ready For A Project Manager?

A project manager is a specialist who organizes key components of a project in order to deliver results on time for a new product or service, such as a course launch. To be more specific, project management is actually the discipline of initiating, planning,...

Five Basic Website Tasks You Must Perform

Your website is your business’s calling card and usually the first marketing asset your clients see. A website that is fast, functional and up to date conveys the message you are on top of your business. These simple housekeeping tips will help you stay on top...