Purpose of Automation

Are you backed up with your newsletter campaigns? Well, email marketing automation is useful because it eliminates small, but time consuming tasks such as preparing email lists, sending generic messages, or scheduling events manually. This allows marketers and...

Managing a Team

How can you go about being a great manager, while at the same time maintaining respect from your team? Here are a few tips… 1 Good Communication: Employees want to be kept in the loop about ongoing projects, goals, and deadlines, so it’s essential that you communicate...

Progress over Perfection

Too often, people mistake progress for perfection. It’s not about getting it perfect. It’s about getting it out the door, and then adjusting and making tweaks from there. Perfection is the enemy of accomplishing your goals. Effective work is about moving toward the...

Make Your Website Easier to Share on Social Media Sites

You want your website to be shared, not only to spread awareness of your brand, but to increase your SEO. However, you want it to be simple for your audience. If they share your site, you want to make sure a nice image is generated for them. Otherwise, they’ll delete...

What Reaches and Motivates Men to Buy

Now, everyone knows women absolutely love to shop! However, men are generally pretty easygoing and aren’t nearly as particular. Men have different trends… Male shopping behavior includes briefly looking at deals and having long-term loyalty, rather than go for the...

What Reaches and Motivates Women to Buy

Women love to shop! It doesn’t matter if it’s in stores or online. However, there is a major difference in generational shopping for women. So, let’s take a closer look at Millennials’ habits versus Baby Boomers…  Most Millennial women feel that spending money...

How to Grow Your Business with an Event

If you want to grow your business, then you need to be proactive about it. If you join and attend different networking events that will get your mission and offer noticed by a large audience, which is exactly what you want!  Now, there are many ways that you can...

Regular Maintenance All Websites Should Have

A website is similar to a car… If you don’t take care of it, then it will stop running. It needs to have maintenance completed pretty frequently in order to work well. Otherwise, what’s the point in investing in it? Maintenance for websites are definitely a...