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Email Marketing Basics for Beginners

  If you have an email address, you’ve no doubt received an email newsletter from either a company you’ve done business  or another source. Some of them you may have read, while you sent others into oblivion or unsubscribed. As a new business owner,...

Tips for First-time Podcasters

Creating a podcast is a great way to reach your target audience. Podcasting allows you to host other experts in your field, and to build your audience base. Here are some tips for launching your first podcast. Pre-recording basics Create a title and brand image or...

Blog Post vs. Article: What’s The Difference?

What is the difference between a blog post and an article? They both have distinct features that make them unique from one another. 1 A blog post is mostly your own opinion, whereas in an article stating your opinion isn’t allowed unless it’s an editorial...

Creating Content Your Audience Will Love

What do you share with your audience on a daily basis? What social media platforms do you use?  Do you focus on profiles, pages, groups, or all of the above? Knowing your audience is the key to creating content they will connect with. A connected audience is one that...