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Blog Post vs. Article: What’s The Difference?

What is the difference between a blog post and an article? They both have distinct features that make them unique from one another. 1 A blog post is mostly your own opinion, whereas in an article stating your opinion isn’t allowed unless it’s an editorial...

Creating Content Your Audience Will Love

What do you share with your audience on a daily basis? What social media platforms do you use?  Do you focus on profiles, pages, groups, or all of the above? Knowing your audience is the key to creating content they will connect with. A connected audience is one that...

How Link-worthy Is Your Site?

Do you really have a link-worthy website? A link-worthy site needs to be informative, accurate and reliable. In a nutshell, it needs to have quality content for your readers. Actively promoting its content through social media, email marketing and other channels will...

Does Your Website Need a Makeover?

Many business owners build a website and adopt the “set it and forget it” mentality. The website becomes nothing more than a digital brochure that advertises your products and services. it’s quickly forgotten and begins to gather (digital) dust, and...