SMS Marketing So, do you want to include more than just social media and email marketing campaigns? Why not consider SMS marketing, which is marketing that uses a mobile phone. SMS marketing stands for short message server, otherwise known as text messaging. Basically, it uses a mobile device in order to transfer marketing communication to interested clients.

Now, this seems to be one of the most powerful ways to get in touch with your target audience. The ability to reach your clients on a device that they have 24/7 is completely invaluable. However, small businesses aren’t exactly sure how to utilize this particular marketing channel to get a really great ROI and continue to grow their company.

Here are some suggestions to get the process moving along:

  1. Flash Discounts: Send out a discount or promo code, of course with an expiration to date to get the clients moving. Plus, this is a random discount for no special occasion such as a birthday, anniversary, etc.
  2. Appointment Reminders: This will help cut down on no-shows because everyone gets too many email reminders, within a single day, to pay attention and read them all.
  3. Weekly Tips: Send out a tip to people who have opted in. The tip should be something that is directly related to your industry and is helpful. Remember, to keep theses tips short and brief.
  4. Sweepstakes: This is when you see something like, “text to win”, along with a short code. Creating a contest is like having a commercial.

Now, do you need a Virtual Assistant (VA) that can help you get your business moving towards mobile devices? Then, please feel free to contact us by clicking right HERE. We can provide you with a savvy, tech marketer who can help. In the meantime, please feel free to like us on FACEBOOK, then go and follow us on TWITTER.