You know you’re supposed to blog to help bring traffic to your website. However, it’s important to have a plan about what you’re going to talk about, what format everything will be in, and to understand what your goals are. Without knowing the point of your blogging you won’t be successful. Here are some tips to help your blog stand out:
1. Brand Your Blog, Your Social Media and Your Website.
Don’t create a blog separate from your website. You want to become known for your content and vice versa, so your blog should be on the website you’re trying to promote. You want to bring traffic to your website so that you can build followers that want to see your content, so most of the content that you create should be right on your own website. That includes posts, articles, videos, graphics, and more. You also want your social media, your blog and your website to have consistent branding so they are all recognized as being from you.
2. Insert Graphics and Images
To make your posts more interesting it’s important to insert relevant graphics and images into your blog posts. You want to make use of white space and graphics to make your content more interesting and readable to your audience. Images can help people understand text better by giving them a visual representation of your message. Also, some people are more visual and will relate to the images more than the text around the images, naturally our eyes are drawn to the image.
3. Mix Up Types of Content with Images, Podcasts, Video, and Text
Your blog doesn’t have to be all text. In fact, it shouldn’t be all text. It’s best to mix up the forms of content. Try using infographics, podcasts, video and text for your blog posts. This will give your audience an interesting variety of content to read and view that will keep them coming back. Plus, not everyone likes the same type of content, so re-purposing content into different forms is also helpful. This also helps give you a variety of things you can post to your social media, so now there’s no excuse.
4. Know Your Audience
If you don’t know who your audience is, it will be difficult to create content that is useful for them. You need to do research about your audience so that you can create audience personas. By being able to create an actual persona that you will create content for, you’ll be able to create more interesting content that truly works to attract your target audience. In addition, you’ll be able to create products and/or services that they need more easily because you understand them. You wouldn’t go to a foot doctor for your heart would you? Same thing with blogging, people tend to go to people seen as an expert in their field that delivers content that they can relate to and want to hear about.
5. Be Consistent and Create Relevant Content on a Regular Basis
Studies show that creating at least 20 blog posts a month will bring in 97 percent more inbound links than if you don’t blog. In fact, according to HubSpot, 92 percent of companies that blog more than once a day get more customers from their blogs. As you can see, you need a lot of relevant content to be successful. But, it’s easy to produce content when you see the results. And you can repurpose old content, share other people’s relevant content to help along the way. The key is to be consistent don’t post every day for a week and then not post anything for a month.
6. Know the Point of Your Content and Who It Is For.
Each blog post that you create needs a reason for being. Don’t just create content willy-nilly with no idea why. You may be promoting your products or services, or educating your audience on a subject important to them, or sharing someone else’s work regarding your topic. Whatever the reason is, it’s important to understand the point. Do you want more newsletter sign-ups? Do you want to sell something? Do you just want to share your passion and knowledge with others? What is your point?
7. Promote Your Blog Posts and Business with Social Media
Finally, it’s important to promote each blog post that you create. Promote it via your own social networks, and ask your followers to do the same. Make it easy for people to share, no matter how they found out about your blog. Put share buttons for a variety of social media networks on your blog. Put share buttons on your email newsletter too. The easier you make it for people to share, the better. You can also hold contests asking your followers to like and share your content for a chance to win a free report or something you have. There are a ton of ways to gain followers on social media. But being consistent there is also key.